A quiet kind
of presence.
Useful parts, a little warmth, and room for a product to feel like itself.
Clear by default. Warm in the margins.
Clear by default
Plain words, a readable hierarchy, and one useful next step. Make the work feel easy to understand.
Yours to shape
Components that blend into their host. A quiet identity leaves room for your product to be itself.
Warm in the margins
A little company where it helps: a welcome, a useful hint, or a thank-you. Give the main task the room it needs.
One name. Three useful forms.
The library is Ghost UI. Gosh is our host, pronounced like Josh. Static signatures keep Gosh at ease. In the website logo, he shares the same quiet float, hello, and nightlight. Leave clear space around the signature and scale it uniformly.
Download the logo SVG
White space. Dark ink. A blue note.
Quietly considered.
Regular, Medium and Semibold. Let size and spacing do the work. Use the blue sparingly, where an annotation or link helps someone find their way.
Say what happened, what it means, and what to do next. Avoid fake urgency, blame, and a celebration before something has actually succeeded.
Gosh, and four quiet friends.
Gosh
Our quiet host
Lumi
Ideas and inspiration
Ember
Encouragement and momentum
Jack
Gratitude and good company
Hex
Details and possibilities
Each character has one outline and two resting eye strokes. Lumi is our original star. Ember keeps the single flame; Jack the soft scalloped gourd; Hex the folded tip. The family shares the same visible stroke weight.
Meet Gosh and friends →A friend in the margin.
Another way to think about it.
A reference, a useful possibility, a spark worth following.
Made possible by good company.
Keep credits and attribution in the words. Jack adds a small thank-you beside them.
Use one friend where it adds meaning. A mascot never replaces a status, severity, accessible name, license notice, or the next useful step.
Built on thoughtful work.
Ready for the next thing.
Logos, icons, static and animated characters, and generated social images share the same artwork. Marketing keeps Gosh at ease.
Explore and download the assets →